Where are we? Where are we going?
- Analysis of current social media presence and following, including demographic breakdown and target audience
- Work with company to determine digital media vision and goals
- Development of strategies to achieve vision through personalized tactics including but not limited to interaction with influencers, hashtags, premium free content, and (if advisable) paid content campaigns
- Regular meetings (in-person, by phone, or online) to determine progress and review upcoming tactics
Let’s get it started!
- Creation of social media accounts from scratch, including securing usernames and crafting profile descriptions
- Establishment of following through targeted interactions and engagement with key influencers, hashtags, and groups
Let’s keep it going!
- Development of comprehensive content calendar for client’s social media accounts
- Development of tailored content for each social media platform, including but not limited to: repurposing and reformatting existing assets for social media, working with client’s graphic artists and videographers to develop additional assets, capturing and formatting photos, etc.
- Scheduling content to post during peak engagement times
- Periodic engagement with key influencers, sharing and retweeting of industry content, and other relevant posts
- Ongoing analysis of metrics and development of new tactics as necessary to support digital goals
- Optional: Real-time monitoring of news feeds and engagement with customers/clients, including responding to inquiries and complaints
Put your money where your mouth is!
- Development of paid content strategy and budget, creation of targeted audiences
- Creation of unique ads on Facebook, Instagram, LinkedIn and/or Twitter
- Strategic “boosting” of well-performing posts
- Analysis of metrics and adjustment of campaigns
What’s everyone else up to?
Curated reporting on competitor news and industry trends delivered periodically at the preference of the client
Live Event Coverage:
Coming at you live!
Live-streaming/live-posting client events, including Facebook/Instagram/YouTube Live and Periscope, real-time posts, engaging with attendee content, and other services as needed
Additional Media Services:
What else can we do together?
Crafting website or print content, developing press announcements and arranging for distribution via wire services, reviewing/editing blog posts. Other services as needed and discussed with client.