Services
Services
Social Media Analysis and Strategy
Where are we? Where are we going?
Where are we? Where are we going?
- Analysis of current social media presence and following, including demographic breakdown and target audience
- Work with company to determine digital media vision and goals
- Development of strategies to achieve vision through personalized tactics including but not limited to interaction with influencers, hashtags, premium free content, and (if advisable) paid content campaigns
- Regular meetings (in-person, by phone, or online) to determine progress and review upcoming tactics
Social Media Setup
Let’s get it started!
Let’s get it started!
- Creation of social media accounts from scratch, including securing usernames and crafting profile descriptions
- Establishment of following through targeted interactions and engagement with key influencers, hashtags, and groups
Social Media Maintenance
Let’s keep it going!
Let’s keep it going!
- Development of comprehensive content calendar for client’s social media accounts
- Development of tailored content for each social media platform, including but not limited to: repurposing and reformatting existing assets for social media, working with client’s graphic artists and videographers to develop additional assets, capturing and formatting photos, etc.
- Scheduling content to post during peak engagement times
- Periodic engagement with key influencers, sharing and retweeting of industry content, and other relevant posts
- Ongoing analysis of metrics and development of new tactics as necessary to support digital goals
- Optional: Real-time monitoring of news feeds and engagement with customers/clients, including responding to inquiries and complaints
Paid Social Campaigns
Put your money where your mouth is!
Put your money where your mouth is!
- Development of paid content strategy and budget, creation of targeted audiences
- Creation of unique ads on Facebook, Instagram, LinkedIn and/or Twitter
- Strategic “boosting” of well-performing posts
- Analysis of metrics and adjustment of campaigns
Additional Communications
Competitive Intelligence:
What’s everyone else up to?
Curated reporting on competitor news and industry trends delivered periodically at the preference of the client
Live Event Coverage:
Coming at you live!
Live-streaming/live-posting client events, including Facebook/Instagram/YouTube Live and Periscope, real-time posts, engaging with attendee content, and other services as needed
Additional Media Services:
What else can we do together?
Crafting website or print content, developing press announcements and arranging for distribution via wire services, reviewing/editing blog posts. Other services as needed and discussed with client.
Ready to Grow Your Social Reach?
Your next step is as easy as contacting us:
Katie Marinello is smart, capable and very connected. She will teach you how to understand the fracture world of today’s communications whether it be webpages, blogging, Instagram or Twitter, who reads them and feeds them, and how they weave together. The first time you talk to her you will understand.
Katie parachuted into JusticeAid, bringing much needed creativity and expertise to our social media and communications efforts.. working under impossibly tight deadlines. In a very short timespan, she’s become indispensable to the organization. Thank you, Katie!
